Research on China's national image construction from the perspective of cross-cultural communication

摘要

      Strengthen the construction of international communication power, Is one of the key points of the CPC's 20th report, It is crucial to building the national image of China's national image, According to the differences between the five links of international communication implementation and audience feedback, the differences between the communication subject and the key participants, Although China has made many achievements in the use of cultural exchanges between China and foreign countries, But still facing the challenge of competing with the Western media in the international public opinion field in the future, To shape the national image of China, it needs to build a real, three-dimensional, comprehensive and plump image; Increase in content diversity, Deepening the cultural interaction between China and foreign countries; Build a public opinion communication network, Strengthening the efficiency of folk communication; Improving international PR skills, Quickly respond to and clarify the misinformation in the international public opinion