Research on the Mechanism and Strategy of the Creative Development of Yi Embroidery Culture Driven by Value Co-creation

摘要

      This paper focuses on the mechanism and strategy of the innovation and development of Yi embroidery culture driven by the value of co-creation.Through the analysis of the typical case of "X Yi Embroidery Cooperative Project," this paper expounds the value co-creation mechanism, i.e. government guidance, enterprise leading, embroiderer participation, consumer feedback, clear roles of all parties and effective interaction, realizing creativity generation, resource integration and product development.In terms of innovation and development strategy, realize product innovation, brand building, marketing channel expansion and talent cultivation.The research shows that value co-creation is of great significance to the innovation and development of Yi embroidery culture, which promotes the integration of resources and the stimulation of innovation vitality, realizes the win-win situation of economic and cultural values, provides a path for the inheritance and development of national culture, and provides reference for the development of Yi embroidery culture in other regions.